Valerie E. Greer - Dec 31, 2021 Form 5 Insider Report for ALLIANCE DATA SYSTEMS CORP (BFH)

Role: EVP, Chief Comm'l Off'r, Card
Signature: Benjamin L. Morgan, Attorney in Fact
Stock symbol: BFH
Transactions as of: Dec 31, 2021
Transactions value $: $0
Form type: 5
Date filed: 2/11/2022, 03:14 PM
Previous filing: Jul 16, 2021
Next filing: Feb 17, 2022

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
holding	BFH	Common Stock						47.4K	Dec 31, 2021	Direct	F1, F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	In connection with the spin-off of Loyalty Ventures Inc. by the Issuer, outstanding unvested restricted stock units ("RSUs"), including RSUs previously granted to the Reporting Person, were subject to anti-dilution adjustments ("Anti-Dilution Adjustment"). To the extent that the outstanding RSUs granted to the Reporting Person were previously reported under Table I, the total number of shares reported include the additional RSUs held by the Reporting Person as a result of the Anti-Dilution Adjustment.
F2	The total number of securities beneficially owned includes: (a) 4,004 unrestricted shares; (b) 15,784 unvested units from an award of 22,481 (adjusted from 20,296) time-based restricted stock units granted 7/15/20; (c) 17,234 (adjusted from 14,847) unvested time-based restricted stock units granted 2/16/21; and (d) 10,340 (adjusted from 8,908) unvested performance-based restricted stock units granted 2/16/21.

Content

In connection with the spin-off of Loyalty Ventures Inc. by the Issuer, outstanding unvested restricted stock units ("RSUs"), including RSUs previously granted to the Reporting Person, were subject to anti-dilution adjustments ("Anti-Dilution Adjustment"). To the extent that the outstanding RSUs granted to the Reporting Person were previously reported under Table I, the total number of shares reported include the additional RSUs held by the Reporting Person as a result of the Anti-Dilution Adjustment.

The total number of securities beneficially owned includes: (a) 4,004 unrestricted shares; (b) 15,784 unvested units from an award of 22,481 (adjusted from 20,296) time-based restricted stock units granted 7/15/20; (c) 17,234 (adjusted from 14,847) unvested time-based restricted stock units granted 2/16/21; and (d) 10,340 (adjusted from 8,908) unvested performance-based restricted stock units granted 2/16/21.