Valerie E. Greer - Feb 15, 2023 Form 4 Insider Report for BREAD FINANCIAL HOLDINGS, INC. (BFH)

Role: EVP, Chief Comm'l Officer
Signature: Benjamin L. Morgan, Attorney in Fact
Stock symbol: BFH
Transactions as of: Feb 15, 2023
Transactions value $: -$138,411
Form type: 4
Date filed: 2/17/2023, 04:57 PM
Previous filing: Aug 9, 2022
Next filing: Mar 27, 2023

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	BFH	Common Stock	Tax liability	-$38.6K	-939	-1.53%	$41.16	60.4K	Feb 15, 2023	Direct	F1
transaction	BFH	Common Stock	Tax liability	-$99.8K	-2.42K	-4.01%	$41.19	58K	Feb 16, 2023	Direct	F1, F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units.
F2	The total number of securities beneficially owned includes: (a) 19,280 unrestricted shares; (b) 8,009 unvested units from an award of 22,481 time-based restricted stock units granted 7/15/20; (c) 5,859 unvested units from an award of 17,234 time-based restricted stock units granted 2/16/21; (d) 10,340 unvested performance-based restricted stock units granted 2/16/21; (e) 4,479 unvested units from an award of 6,685 time-based restricted stock units granted 2/15/22; and (f) 10,027 unvested performance-based restricted stock units granted 2/15/22.

Content

Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units.

The total number of securities beneficially owned includes: (a) 19,280 unrestricted shares; (b) 8,009 unvested units from an award of 22,481 time-based restricted stock units granted 7/15/20; (c) 5,859 unvested units from an award of 17,234 time-based restricted stock units granted 2/16/21; (d) 10,340 unvested performance-based restricted stock units granted 2/16/21; (e) 4,479 unvested units from an award of 6,685 time-based restricted stock units granted 2/15/22; and (f) 10,027 unvested performance-based restricted stock units granted 2/15/22.