Joseph L. Motes III - Feb 15, 2023 Form 4 Insider Report for BREAD FINANCIAL HOLDINGS, INC. (BFH)

Role: EVP, CAO, Gen Counsel & Secy
Signature: Benjamin L. Morgan, Attorney in Fact
Stock symbol: BFH
Transactions as of: Feb 15, 2023
Transactions value $: -$153,160
Form type: 4
Date filed: 2/17/2023, 04:58 PM
Previous filing: Feb 23, 2022
Next filing: Feb 23, 2023

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	BFH	Common Stock	Tax liability	-$35.8K	-869	-1.62%	$41.16	52.9K	Feb 15, 2023	Direct	F1
transaction	BFH	Common Stock	Tax liability	-$117K	-2.85K	-5.39%	$41.19	50K	Feb 16, 2023	Direct	F1, F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units.
F2	The total number of securities beneficially owned includes: (a) 16,635 unrestricted shares; (b) 726 unvested units from an award of 2,037 time-based restricted stock units granted 2/18/20; (c) 363 unvested units from an award of 1,018 performance-based restricted stock units granted 2/18/20; (d) 7,457 unvested units from an award of 21,934 time-based restricted stock units granted 2/16/21; (e) 10,340 unvested performance-based restricted stock units granted 2/16/21; (f) 4,479 unvested units from an award of 6,685 time-based restricted stock units granted 2/15/22; and (g) 10,027 unvested performance-based restricted stock units granted 2/15/22.

Content

Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units.

The total number of securities beneficially owned includes: (a) 16,635 unrestricted shares; (b) 726 unvested units from an award of 2,037 time-based restricted stock units granted 2/18/20; (c) 363 unvested units from an award of 1,018 performance-based restricted stock units granted 2/18/20; (d) 7,457 unvested units from an award of 21,934 time-based restricted stock units granted 2/16/21; (e) 10,340 unvested performance-based restricted stock units granted 2/16/21; (f) 4,479 unvested units from an award of 6,685 time-based restricted stock units granted 2/15/22; and (g) 10,027 unvested performance-based restricted stock units granted 2/15/22.