Perry S. Beberman - Jul 15, 2024 Form 4 Insider Report for BREAD FINANCIAL HOLDINGS, INC. (BFH)

Role: EVP, Chief Financial Officer
Signature: Benjamin L. Morgan, Attorney in Fact
Stock symbol: BFH
Transactions as of: Jul 15, 2024
Transactions value $: -$178,949
Form type: 4
Date filed: 7/17/2024, 04:06 PM
Previous filing: Mar 27, 2024

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	BFH	Common Stock	Tax liability	-$179K	-3.67K	-2.97%	$48.72	120K	Jul 15, 2024	Direct	F1, F2

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units.
F2	The total number of securities beneficially owned includes: (a) 18,689 unrestricted shares; (b) 3,001 unvested units from an award of 8,826 time-based restricted stock units granted 2/15/22; (c) 13,239 unvested performance-based restricted stock units granted 2/15/22; (d) 11,305 unvested units from an award of 16,873 time-based restricted stock units granted 3/24/23; (e) 25,310 unvested performance-based restricted stock units granted 3/24/23; (f) 19,444 unvested time-based restricted stock units granted 2/15/24; and (g) 29,166 unvested performance-based restricted stock units granted 2/15/24.

Content

Shares withheld by the Company to satisfy the Reporting Person's tax withholding obligation upon the vesting of restricted stock units.

The total number of securities beneficially owned includes: (a) 18,689 unrestricted shares; (b) 3,001 unvested units from an award of 8,826 time-based restricted stock units granted 2/15/22; (c) 13,239 unvested performance-based restricted stock units granted 2/15/22; (d) 11,305 unvested units from an award of 16,873 time-based restricted stock units granted 3/24/23; (e) 25,310 unvested performance-based restricted stock units granted 3/24/23; (f) 19,444 unvested time-based restricted stock units granted 2/15/24; and (g) 29,166 unvested performance-based restricted stock units granted 2/15/24.