William Coulter - Dec 5, 2023 Form 4 Insider Report for RumbleOn, Inc. (RMBL)

Role: Director, 10%+ Owner
Signature: /s/ William Coulter
Stock symbol: RMBL
Transactions as of: Dec 5, 2023
Transactions value $: $15,548,704
Form type: 4
Date filed: 12/7/2023, 09:32 PM
Previous filing: Sep 5, 2023
Next filing: Dec 12, 2023

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	RMBL	Class B Common Stock	Options Exercise	$15.5M	+2.83M	+107.34%	$5.50	5.46M	Dec 5, 2023	Direct	F1, F2, F3

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	RMBL	Subscription Rights (right to buy)	Options Exercise	$0	-2.62M	-100%	$0.00^*	0	Dec 5, 2023	Class B Common Stock	2.83M	$5.50	Direct	F1, F4

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Represents the number of shares of Class B Common Stock of the issuer that William Coulter (the "Reporting Person") purchased in the issuer's rights offering pursuant to the exercise of his subscription rights. The closing of the rights offering and the issuance of the Class B Common Stock of the issuer is expected to be on or about December 8, 2023.
F2	The effective purchase price of the shares of Class B Common Stock of the issuer underlying the subscription rights issued in connection with the issuer's rights offering was $5.50 per share.
F3	Includes 1,233,498 shares of Class B Common Stock of the issuer held by The WRC 2021 Irrevocable Trust, for which Mr. Coulter serves as Trustee, and 63,136 shares of Class B Common Stock of the issuer held by WJC Properties, L.L.C., for which Mr. Coulter serves as Manager.
F4	Each subscription right issued to the Reporting Person is exercisable for 1.078444 shares of the Class B Common Stock of the issuer. The number of shares of Class B Common Stock of the issuer reported in Column 7 is rounded down to the nearest whole number. The subscription rights are only exercisable for whole shares of Class B Common Stock of the issuer.