Susan Vobejda - Jun 4, 2021 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Signature
/s/ Alfred Palomino, Attorney-in-Fact for Susan Vobejda
Stock symbol
TTD
Transactions as of
Jun 4, 2021
Transactions value $
-$9,273,023
Form type
4
Date filed
6/8/2021, 09:22 PM
Previous filing
Jun 4, 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Options Exercise $253K +5.26K +22.17% $48.00 29K Jun 4, 2021 Direct
transaction TTD Class A Common Stock Sale -$1.28M -2.22K -7.64% $575.66* 26.8K Jun 4, 2021 Direct F1
transaction TTD Class A Common Stock Sale -$954K -1.66K -6.18% $576.64* 25.1K Jun 4, 2021 Direct F2
transaction TTD Class A Common Stock Sale -$769K -1.33K -5.3% $577.26* 23.8K Jun 4, 2021 Direct F3
transaction TTD Class A Common Stock Sale -$34.1K -59 -0.25% $578.50* 23.7K Jun 4, 2021 Direct
transaction TTD Class A Common Stock Options Exercise $624K +4.38K +18.45% $142.45 28.1K Jun 4, 2021 Direct
transaction TTD Class A Common Stock Sale -$1.65M -2.86K -10.16% $576.16* 25.3K Jun 4, 2021 Direct F4
transaction TTD Class A Common Stock Sale -$760K -1.32K -5.21% $577.19* 23.9K Jun 4, 2021 Direct F5
transaction TTD Class A Common Stock Sale -$120K -208 -0.87% $578.49* 23.7K Jun 4, 2021 Direct F6
transaction TTD Class A Common Stock Options Exercise $650K +2.47K +10.4% $263.34 26.2K Jun 4, 2021 Direct
transaction TTD Class A Common Stock Sale -$406K -703 -2.68% $577.68* 25.5K Jun 4, 2021 Direct F7
transaction TTD Class A Common Stock Sale -$864K -1.49K -5.86% $578.35* 24K Jun 4, 2021 Direct F8
transaction TTD Class A Common Stock Sale -$158K -272 -1.13% $580.00* 23.7K Jun 4, 2021 Direct
transaction TTD Class A Common Stock Options Exercise $728K +2.43K +10.23% $300.01 26.2K Jun 4, 2021 Direct
transaction TTD Class A Common Stock Sale -$713K -1.23K -4.69% $580.23* 24.9K Jun 4, 2021 Direct F9
transaction TTD Class A Common Stock Sale -$697K -1.2K -4.81% $581.18* 23.7K Jun 4, 2021 Direct F10
transaction TTD Class A Common Stock Tax liability -$848K -1.48K -6.22% $574.75* 22.3K Jun 4, 2021 Direct F11
transaction TTD Class A Common Stock Tax liability -$1.15M -2.01K -9.02% $574.75* 20.3K Jun 4, 2021 Direct F12
transaction TTD Class A Common Stock Tax liability -$526K -916 -4.52% $574.75* 19.3K Jun 4, 2021 Direct F13
transaction TTD Class A Common Stock Tax liability -$298K -518 -2.68% $574.75* 18.8K Jun 4, 2021 Direct F14
transaction TTD Class A Common Stock Tax liability -$305K -530 -2.82% $574.75* 18.3K Jun 4, 2021 Direct F15
transaction TTD Class A Common Stock Disposed to Issuer $0 -2.33K -12.73% $0.00 16K Jun 4, 2021 Direct F16
transaction TTD Class A Common Stock Disposed to Issuer $0 -2.63K -16.48% $0.00 13.3K Jun 4, 2021 Direct F17
transaction TTD Class A Common Stock Disposed to Issuer $0 -2.69K -20.2% $0.00 10.6K Jun 4, 2021 Direct F18

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -5.26K -100% $0.00* 0 Jun 4, 2021 Class A Common Stock 5.26K $48.00 Direct F19
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -4.38K -66.51% $0.00 2.21K Jun 4, 2021 Class A Common Stock 4.38K $142.45 Direct F20, F21
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -2.47K -40% $0.00 3.7K Jun 4, 2021 Class A Common Stock 2.47K $263.34 Direct F21, F22
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -2.43K -33.33% $0.00 4.86K Jun 4, 2021 Class A Common Stock 2.43K $300.01 Direct F21, F23
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Susan Vobejda is no longer subject to Section 16 filing requirements. Form 4 or Form 5 obligations may continue.

Explanation of Responses:

Id Content
F1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $575.01 to $576.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F2 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $576.01 to $577.00, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F3 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $577.02 to $577.75, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F4 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $576.00 to $576.94, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F5 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $577.00 to $577.95, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F6 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $578.49 to $578.50, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F7 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $577.16 to $578.01, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F8 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $578.05 to $578.55, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F9 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $580.00 to $580.45, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F10 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $581.00 to $581.50, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F11 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of restricted stock units granted on November 1, 2017.
F12 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2017.
F13 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2018.
F14 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted December 1, 2019.
F15 The shares were withheld at the election of the Reporting Person to satisfy tax withholding obligations in connection with the partial vesting of a restricted stock award granted May 15, 2020.
F16 The reported shares were represented by restricted stock awards previously granted to the Reporting Person on December 1, 2018 that were subject to vesting. In connection with the Reporting Person's termination of employment with the Issuer, the unvested restricted stock awards were forfeited.
F17 The reported shares were represented by restricted stock awards previously granted to the Reporting Person on December 1, 2019 that were subject to vesting. In connection with the Reporting Person's termination of employment with the Issuer, the unvested restricted stock awards were forfeited.
F18 The reported shares were represented by restricted stock awards previously granted to the Reporting Person on May 15, 2020 that were subject to vesting. In connection with the Reporting Person's termination of employment with the Issuer, the unvested restricted stock awards were forfeited.
F19 The option was granted on December 1, 2017, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F20 The option was granted on December 1, 2018, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F21 In connection with the Reporting Person's termination of employment with the Issuer, the remaining options were automatically cancelled for no consideration.
F22 The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.
F23 The option was granted on May 15, 2020, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates.