| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | TTD | Class A Common Stock | Options Exercise | $1.33M | +22.3K | +4.24% | $59.57 | 549K | May 30, 2023 | Direct | |
| transaction | TTD | Class A Common Stock | Sale | -$1.56M | -22.3K | -4.07% | $70.00 | 527K | May 30, 2023 | Direct | F1, F2 |
| transaction | TTD | Class A Common Stock | Options Exercise | $54.2K | +2.06K | +0.39% | $26.33 | 529K | Jun 1, 2023 | Direct | |
| transaction | TTD | Class A Common Stock | Sale | -$14K | -200 | -0.04% | $70.21 | 529K | Jun 1, 2023 | Direct | F1, F3 |
| transaction | TTD | Class A Common Stock | Sale | -$21.5K | -300 | -0.06% | $71.66 | 528K | Jun 1, 2023 | Direct | F1, F4 |
| transaction | TTD | Class A Common Stock | Sale | -$114K | -1.56K | -0.3% | $73.22 | 527K | Jun 1, 2023 | Direct | F1, F5 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Underlying Class | Amount | Exercise Price | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | TTD | Employee Stock Option (Right to buy) | Options Exercise | $0 | -22.3K | -27.08% | $0.00 | 60.2K | May 30, 2023 | Class A Common Stock | 22.3K | $59.57 | Direct | F6 |
| transaction | TTD | Employee Stock Option (Right to buy) | Options Exercise | $0 | -2.06K | -14.3% | $0.00 | 12.4K | Jun 1, 2023 | Class A Common Stock | 2.06K | $26.33 | Direct | F7 |
Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.
Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).
| Id | Content |
|---|---|
| F1 | The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on February 21, 2023 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended. |
| F2 | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $70.00 to $70.04, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
| F3 | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $69.97 to $70.45, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
| F4 | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $71.47 to $71.78, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
| F5 | The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $72.80 to $73.53, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote. |
| F6 | The option was granted on April 26, 2022, the Vesting Commencement Date ("VCD"). One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. |
| F7 | The option was granted on December 1, 2019, the VCD. One forty-eighth (1/48th) of the shares subject to the option vest on each monthly anniversary of the VCD, subject to continued employment with the Issuer through the applicable vesting dates. |