Julie Eddleman - Jul 11, 2023 Form 4 Insider Report for DoubleVerify Holdings, Inc. (DV)

Signature
/s/ Andrew E. Grimmig, as Attorney-in-Fact for Julie F. Eddleman
Stock symbol
DV
Transactions as of
Jul 11, 2023
Transactions value $
-$29,153
Form type
4
Date filed
7/13/2023, 04:18 PM
Previous filing
Jun 29, 2023
Next filing
Jul 27, 2023

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction DV Common Stock Sale -$29.2K -750 -0.57% $38.87 130K Jul 11, 2023 Direct F1
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on March 31, 2022, as amended on March 23, 2023.