Jack Roddy - Mar 15, 2024 Form 4 Insider Report for Purple Innovation, Inc. (PRPL)

Role
Chief People Officer
Signature
/s/ Tricia McDermott, Attorney-in-Fact
Stock symbol
PRPL
Transactions as of
Mar 15, 2024
Transactions value $
-$10,254
Form type
4
Date filed
3/19/2024, 04:01 PM
Previous filing
Oct 27, 2023
Next filing
Jun 21, 2024

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction PRPL Class A Common Stock Options Exercise +10.7K +36.75% 39.7K Mar 15, 2024 Direct F1
transaction PRPL Class A Common Stock Tax liability -$4.93K -3.16K -7.97% $1.56 36.5K Mar 15, 2024 Direct
transaction PRPL Class A Common Stock Options Exercise +11.5K +31.49% 48K Mar 15, 2024 Direct F1
transaction PRPL Class A Common Stock Tax liability -$5.32K -3.41K -7.1% $1.56 44.6K Mar 15, 2024 Direct

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction PRPL Restricted Stock Units Options Exercise $0 -10.7K -50% $0.00 10.7K Mar 15, 2024 Class A Common Stock 10.7K Direct F2
transaction PRPL Restricted Stock Units Options Exercise $0 -11.5K -33.33% $0.00 23K Mar 15, 2024 Class A Common Stock 11.5K Direct F3
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 Restricted Stock Units convert into Class A Common Stock on a one-for-one basis.
F2 Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2023; one-half of the remainder on March 15, 2024; and the balance on March 15, 2025 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.
F3 Each Restricted Stock Unit represents a contingent right to receive one share of Purple Innovation, Inc. Class A Common Stock. The Restricted Stock Units vest in three equal annual installments; one-third on March 15, 2024; one-half of the remainder on March 15, 2025; and the balance on March 15, 2026 (the "Vesting Period"). Fractional numbers will be rounded down to the nearest whole number.