Frederic B. Luddy - May 23, 2024 Form 4 Insider Report for ServiceNow, Inc. (NOW)

Role
Director
Signature
/s/ Frederic B. Luddy by Russell S. Elmer, Attorney-in-Fact
Stock symbol
NOW
Transactions as of
May 23, 2024
Transactions value $
-$443,668
Form type
4
Date filed
5/28/2024, 04:23 PM
Previous filing
Nov 21, 2023

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction NOW Common Stock Award $0 +428 +71.57% $0.00 1.03K May 23, 2024 Direct F1
transaction NOW Common Stock Sale -$444K -598 -58.28% $741.92 428 May 24, 2024 Direct F2, F3, F4
holding NOW Common Stock 130K May 23, 2024 by Frederic B. Luddy Family Trust
holding NOW Common Stock 30.6K May 23, 2024 by Luddy Family Dynasty Trust LLC
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 Represents an award of restricted stock units ("RSUs"). 100% of the RSUs vest on the earlier of May 23, 2025 and the date of the Issuer's next annual stockholder meeting in 2025. Each RSU represents a contingent right to receive one share of the Issuer's common stock upon settlement for no consideration.
F2 The transactions reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on November 21, 2023.
F3 Represents the aggregate of sales effected on the same day at different prices.
F4 Represents the weighted average sales price per share. The shares sold at prices ranging from $741.91 to $741.93 per share. Full information regarding the number of shares sold at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.