C. James Koch - May 14, 2021 Form 4 Insider Report for BOSTON BEER CO INC (SAM)

Signature
Michael G. Andrews under POA for the benefit of Koch C. James
Stock symbol
SAM
Transactions as of
May 14, 2021
Transactions value $
-$2,752,666
Form type
4
Date filed
5/17/2021, 07:47 AM
Previous filing
May 14, 2021
Next filing
May 18, 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction SAM Class A Common Conversion of derivative security +100K +182.2% 155K May 14, 2021 Direct F1, F2
transaction SAM Class A Common Sale -$109K -100 -0.06% $1,085.57 155K May 14, 2021 Direct F2, F3
transaction SAM Class A Common Sale -$109K -100 -0.06% $1,088.78 155K May 14, 2021 Direct F2, F3
transaction SAM Class A Common Sale -$219K -200 -0.13% $1,092.95 154K May 14, 2021 Direct F2, F3
transaction SAM Class A Common Sale -$328K -300 -0.19% $1,094.83 154K May 14, 2021 Direct F2, F3, F4
transaction SAM Class A Common Sale -$110K -100 -0.06% $1,095.89 154K May 14, 2021 Direct F2, F3
transaction SAM Class A Common Sale -$110K -100 -0.06% $1,099.35 154K May 14, 2021 Direct F2, F3
transaction SAM Class A Common Sale -$331K -300 -0.19% $1,102.17 154K May 14, 2021 Direct F2, F3, F5
transaction SAM Class A Common Sale -$221K -200 -0.13% $1,102.83 153K May 14, 2021 Direct F2, F3, F6
transaction SAM Class A Common Sale -$110K -100 -0.07% $1,103.98 153K May 14, 2021 Direct F2, F3
transaction SAM Class A Common Sale -$332K -300 -0.2% $1,105.13 153K May 14, 2021 Direct F2, F3, F7
transaction SAM Class A Common Sale -$346K -313 -0.2% $1,106.59 153K May 14, 2021 Direct F2, F3, F8
transaction SAM Class A Common Sale -$113K -102 -0.07% $1,107.56 153K May 14, 2021 Direct F2, F3, F9
transaction SAM Class A Common Sale -$220K -198 -0.13% $1,109.05 152K May 14, 2021 Direct F2, F3, F10
transaction SAM Class A Common Sale -$96.6K -87 -0.06% $1,110.21 152K May 14, 2021 Direct F2, F3
holding SAM Class A Common 33.2K May 14, 2021 By LLC managed by spouse
holding SAM Class A Common 23.5K May 14, 2021 Custodian for children under UGTMA
holding SAM Class A Common 77.6K May 14, 2021 By Foundation managed by Reporting Person
holding SAM Class A Common 5K May 14, 2021 By Trust as Trustee
holding SAM Class A Common 3.66K May 14, 2021 By spouse as custodian for children under UGTMA
holding SAM Class A Common 2.53K May 14, 2021 By spouse in trust for children
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The Reporting Person converted 99,983 shares of Class B Common Stock to Class A Common Stock. The Class B Common Stock is convertible into Class A Common Stock at any time on a one-for-one basis, and has no expiration date.
F2 The shares reported include 212 shares of restricted stock subject to vesting conditions.
F3 The transactions reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on March 5, 2021.
F4 The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $1094.64 to $1094.92. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F5 The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $1101.71 to $1102.65. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F6 The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 200 shares is from $1102.75 to $1102.90. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F7 The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 300 shares is from $1105.06 to $1105.17. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F8 The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 313 shares is from $1106.15 to $1107.13. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F9 The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 102 shares is from $1107.54 to $1108.47. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.
F10 The price shown is the weighted average sale price for the transactions reported on this line. The range of sale prices for the 198 shares is from $1108.91 to $1109.21. The Filing Person will provide full information regarding the number of shares sold at each separate price upon request of the SEC, the Registrant, or a shareholder of the Registrant.