Prism Data, LLC - Nov 17, 2023 Form 4 Insider Report for Digital Media Solutions, Inc. (DMS)

Role: 10%+ Owner
Signature: /s/ Joseph Marinucci, Manager of Prism Data, LLC
Stock symbol: DMS
Transactions as of: Nov 17, 2023
Transactions value $: $0
Form type: 4
Date filed: 11/21/2023, 05:54 PM
Previous filing: Jul 5, 2023
Next filing: Mar 7, 2024

Transactions Table

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Ownership	Footnotes
transaction	DMS	Class A common stock	Conversion of derivative security		+1.52M			1.52M	Nov 17, 2023	Direct	F1, F2

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type	Sym	Class	Transaction	Value $	Shares	Change %	* Price $	Shares After	Date	Underlying Class	Amount	Exercise Price	Ownership	Footnotes
transaction	DMS	Units of Digital Media Solutions Holdings, LLC	Conversion of derivative security	$0	-1.52M	-100%	$0.00^*	0	Nov 17, 2023	Class A common stock	1.52M		Direct	F1, F2, F3

* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id	Content
F1	Reflects the redemption of 1,520,948 units of Digital Media Solutions Holdings, LLC ("DMSH"), an indirect subsidiary of the Issuer, held by the reporting person in exchange for 1,520,948 shares of the Issuer's Class A Common Stock.
F2	Adjusted to reflect a 1-for-15 reverse stock split of the Issuer's Class A Common Stock on August 29, 2023.
F3	Each unit of Digital Media Solutions Holdings, LLC, an indirect subsidiary of the Issuer, may be redeemed by the holder for cash in an amount equal to the value of one share of the Issuer's Class A Common Stock or, at the Issuer's option, the Issuer may acquire each Unit in exchange for one share of Class A Common Stock or the cash value thereof, in each case subject to certain restrictions. Upon a redemption or acquisition of such units, an equal number of the unit holder's non-economic, voting shares of the Issuer's Class B Common Stock will be cancelled.