Kathryn E. Falberg - Mar 8, 2024 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Role
Director
Signature
/s/ Kelli Faerber, Attorney-in-Fact for Kathryn E. Falberg
Stock symbol
TTD
Transactions as of
Mar 8, 2024
Transactions value $
-$8,252,438
Form type
4
Date filed
3/12/2024, 04:15 PM
Previous filing
Jun 16, 2023
Next filing
May 30, 2024

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Conversion of derivative security $186K +103K +42.47% $1.80* 346K Mar 8, 2024 Direct
transaction TTD Class A Common Stock Sale -$8.43M -103K -29.78% $81.90 243K Mar 8, 2024 Direct F1
transaction TTD Class A Common Stock Sale -$7.82K -95 -0.04% $82.36 243K Mar 8, 2024 Direct
holding TTD Class A Common Stock 50K Mar 8, 2024 By Family Trust

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction TTD Employee Stock Option Exercise (Right to Buy) Options Exercise $0 -103K -100% $0.00* 0 Mar 8, 2024 Class B Common Stock 103K $1.80 Direct F2, F3
transaction TTD Class B Common Stock Options Exercise $0 +103K $0.00 103K Mar 8, 2024 Class A Common Stock 103K $0.00 Direct F4
transaction TTD Class B Common Stock Conversion of derivative security $0 -103K -100% $0.00* 0 Mar 8, 2024 Class A Common Stock 103K $0.00 Direct F4
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The price reported in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $81.36 to $82.34, inclusive. The Reporting Person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the ranges set forth in this footnote.
F2 The option was granted on August 3, 2016 (the "Grant Date"). One-fourth (1/4th) of the shares subject to the option vest on the first anniversary of the Grant Date, with one forty-eighth (1/48th ) of the shares subject to the original grant vesting on each monthly anniversary thereafter, subject to continued service as a director of the Issuer through the applicable vesting dates.
F3 This option was previously reported as covering 10,303 shares at an exercise price of $18.03 per share, but was adjusted to reflect a 10-for-1 stock split effective June 16, 2021.
F4 Each share of Class B Common Stock has no expiration date and is convertible for no additional consideration into one (1) share of Class A Common Stock at the option of the holder thereof at any time and upon certain other circumstances.