Laura Schenkein - Jul 9, 2024 Form 4 Insider Report for Trade Desk, Inc. (TTD)

Signature
/s/ Kelli Faerber Attorney-in-Fact for Laura Schenkein
Stock symbol
TTD
Transactions as of
Jul 9, 2024
Transactions value $
-$2,375,425
Form type
4
Date filed
7/11/2024, 04:45 PM
Previous filing
Jun 18, 2024
Next filing
Aug 19, 2024

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction TTD Class A Common Stock Options Exercise $135K +25K +3.56% $5.41* 728K Jul 9, 2024 Direct
transaction TTD Class A Common Stock Sale -$2.51M -25K -3.43% $100.43 703K Jul 9, 2024 Direct F1

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction TTD Employee Stock Option (Right to Buy) Options Exercise $0 -25K -20.38% $0.00 97.7K Jul 9, 2024 Class A Common Stock 25K $5.41 Direct F2
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Buy Plan / Sale Plan: These are also open market purchases/sales of shares, but in this case the transaction is part of a trading plan. Rule 10b5-1 allows insiders to setup a trading plan to buy/sell stocks over a certain period of time. Since the purchases/sales are predetermined, this protects the insiders from violating insider trading law.

Transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c).

Explanation of Responses:

Id Content
F1 The sales reported in this Form 4 were effected pursuant to a 10b5-1 trading plan adopted by the Reporting Person on March 15, 2024 in accordance with Rule 10b5-1 of the Securities Exchange Act of 1934, as amended.
F2 The option was granted on April 20, 2018, the Vesting Commencement Date ("VCD"). One forty-eighth of the shares subject to the original grant vested on each monthly anniversary thereafter subject to continued employment with the Issuer through the applicable vesting dates.