| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | SMPL | Common Stock | Sale | -$529K | -14.4K | -8.76% | $36.61 | 151K | Oct 7, 2021 | By GRAT | F1, F2 |
| transaction | SMPL | Common Stock | Sale | -$632K | -17.7K | -12.09% | $35.66 | 129K | Oct 8, 2021 | By Trust | F1, F3 |
| transaction | SMPL | Common Stock | Sale | -$583K | -16.4K | -12.74% | $35.52 | 112K | Oct 11, 2021 | By Trust | F1, F4 |
| transaction | SMPL | Common Stock | Sale | -$1.39M | -39.2K | -34.82% | $35.47 | 73.3K | Oct 12, 2021 | By Trust | F1, F5 |
| holding | SMPL | Common Stock | 108K | Oct 7, 2021 | Direct |
| Id | Content |
|---|---|
| F1 | This transaction was effective pursuant to a Rule 10b5-1 trading plan adopted by the Reporting Person on 8/16/2021. The Rule 10b5-1 trading plan, which was structured to include several sale periods, was established as part of the Reporting Person's long-term strategy for asset diversification and financial, retirement, estate and tax planning activities over a period of time. |
| F2 | The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $36.50 to $36.86, inclusive. The reporting person undertakes to provide to the issuer, any stockholder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote. |
| F3 | The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $35.43 to $36.16, inclusive. The reporting person undertakes to provide to the issuer, any stockholder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote. |
| F4 | The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $35.41 to $35.71, inclusive. The reporting person undertakes to provide to the issuer, any stockholder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote. |
| F5 | The price reported in Column 4 is a weighted average price. The shares were sold in multiple transactions at prices ranging from $35.19 to $35.75, inclusive. The reporting person undertakes to provide to the issuer, any stockholder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote. |