Tigran Sinanyan - Jul 7, 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role
CHIEF FINANCIAL OFFICER AND TREASURER
Signature
/s/ Lance Martinez, attorney-in-fact
Stock symbol
MAX
Transactions as of
Jul 7, 2021
Transactions value $
-$223,219
Form type
4
Date filed
7/9/2021, 08:28 PM
Previous filing
Jul 2, 2021
Next filing
Jul 26, 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Sale -$102K -2.76K -11.92% $37.07 20.4K Jul 7, 2021 Direct F1, F2
transaction MAX Class A Common Stock Sale -$9.34K -244 -1.2% $38.27 20.1K Jul 7, 2021 Direct F1, F3
transaction MAX Class A Common Stock Sale -$13K -356 -1.77% $36.53 19.8K Jul 8, 2021 Direct F1, F4
transaction MAX Class A Common Stock Sale -$98.7K -2.64K -13.38% $37.34 17.1K Jul 8, 2021 Direct F1, F5
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
F2 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $36.64 to $37.62 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F3 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $37.64 to $38.60 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F4 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $36.05 to $36.90 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F5 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $37.05 to $37.83 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Remarks:

CHIEF FINANCIAL OFFICER AND TREASURER