| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | MAX | Class A Common Stock | Options Exercise | $0 | +675 | +1.65% | $0.00 | 41.7K | Nov 15, 2021 | Direct | F1 |
| transaction | MAX | Class A Common Stock | Tax liability | -$4.27K | -234 | -0.56% | $18.23 | 41.4K | Nov 15, 2021 | Direct | F2 |
| Type | Sym | Class | Transaction | Value $ | Shares | Change % | * Price $ | Shares After | Date | Underlying Class | Amount | Exercise Price | Ownership | Footnotes |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| transaction | MAX | Restricted Stock Units | Options Exercise | $0 | -675 | -7.14% | $0.00 | 8.78K | Nov 15, 2021 | Class A Common Stock | 675 | Direct | F3, F4 |
| Id | Content |
|---|---|
| F1 | One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU"). |
| F2 | Pursuant to the terms of the February 22, 2021 RSU grant, 234 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding. |
| F3 | Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value. |
| F4 | Consists of Restricted Stock Units granted to the Reporting Person on February 22, 2021 pursuant to the Issuer's Omnibus Incentive Plan, which are unvested as of the date hereof. 675 of such RSUs will vest quarterly over the first four years following the date of grant, subject to continued employment with the Issuer through each vesting date. |
VP, Corporate Controller and Interim Principal Financial and Accounting Officer