Lara Sweet - Jan 30, 2022 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role
Director
Signature
/s/ Lance Martinez, attorney-in-fact
Stock symbol
MAX
Transactions as of
Jan 30, 2022
Transactions value $
$0
Form type
4
Date filed
2/14/2022, 08:31 PM
Previous filing
Nov 3, 2021
Next filing
May 2, 2022

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Options Exercise $0 +1.32K +25% $0.00 6.58K Jan 30, 2022 Direct F1

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction MAX Restricted Stock Units Options Exercise $0 -1.32K -12.5% $0.00 9.21K Jan 30, 2022 Class A Common Stock 1.32K $0.00 Direct F2, F3
holding MAX Restricted Stock Units 8.16K Jan 30, 2022 Class A Common Stock 8.16K $0.00 Direct F2, F4
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
F2 Each RSU represents a contingent right to receive one share of Class A Common Stock, or at the option of the Compensation Committee, cash of equivalent value.
F3 On October 30, 2020, the Reporting Person was granted 15,790 RSUs in connection with the Reporting Person's appointment to the Issuer's board of directors, which have vested or will vest quarterly over the first three years following the date of grant, subject to continued service through the applicable vesting date.
F4 On October 14, 2021, the Reporting Person was granted 8,163 RSUs which shall vest in full on the earlier of (x) the one year anniversary of the date of grant and (y) the date of the Company's 2022 Annual Meeting of Stockholders.