Jeffrey B. Coyne - Feb 15, 2023 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role
GENERAL COUNSEL AND SECRETARY
Signature
/s/ Jeffrey B. Coyne
Stock symbol
MAX
Transactions as of
Feb 15, 2023
Transactions value $
-$48,686
Form type
4
Date filed
2/17/2023, 03:48 PM
Previous filing
Nov 17, 2022
Next filing
Mar 17, 2023

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Options Exercise $0 +1.37K +6.88% $0.00 21.2K Feb 15, 2023 Direct F1
transaction MAX Class A Common Stock Tax liability -$8.02K -558 -2.63% $14.37 20.7K Feb 15, 2023 Direct F2
transaction MAX Class A Common Stock Options Exercise $0 +6.54K +31.66% $0.00 27.2K Feb 15, 2023 Direct F1
transaction MAX Class A Common Stock Tax liability -$37.7K -2.62K -9.63% $14.37 24.6K Feb 15, 2023 Direct F3
transaction MAX Class A Common Stock Options Exercise $0 +510 +2.07% $0.00 25.1K Feb 15, 2023 Direct F1
transaction MAX Class A Common Stock Tax liability -$2.99K -208 -0.83% $14.37 24.9K Feb 15, 2023 Direct F4

Derivative Securities (e.g., puts, calls, warrants, options, convertible securities)

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Underlying Class Amount Exercise Price Ownership Footnotes
transaction MAX Restricted Stock Units Options Exercise $0 -1.37K -10% $0.00 12.3K Feb 15, 2023 Class A Common Stock 1.37K Direct F5, F6
transaction MAX Restricted Stock Units Options Exercise $0 -6.54K -7.69% $0.00 78.5K Feb 15, 2023 Class A Common Stock 6.54K Direct F7, F8
transaction MAX Restricted Stock Units Options Exercise $0 -510 -9.1% $0.00 5.09K Feb 15, 2023 Class A Common Stock 510 Direct F9, F10
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 One share of Class A Common Stock was issued upon the vesting of each Restricted Stock Unit ("RSU").
F2 In accordance with the terms of the RSU grant, 558 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.
F3 In accordance with the terms of the RSU grant, 2,622 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.
F4 In accordance with the terms of the RSU grant, 208 shares of MediaAlpha, Inc. Class A Common Stock were automatically withheld at vesting to cover required tax withholding.
F5 Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted May 5, 2021.
F6 One quarter of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.
F7 Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted March 15, 2022.
F8 One sixteenth of the RSUs vested on May 15, 2022 and the remainder will vest quarterly over the following four years, in each case subject to continued employment with the Issuer through each vesting date.
F9 Represents grant of RSUs under the Issuer's Omnibus Equity Incentive Plan granted August 15, 2021.
F10 One quarter of the RSUs vested on August 15, 2022 and the remainder will vest quarterly over the following three years, in each case subject to continued employment with the Issuer through each vesting date.