Alibaba Group Holding Ltd (BABA) Selling and Marketing Expense USD 2014 - 2022

Historical data

Taxonomy & unit: us-gaap: USD, CNY
Description: The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary: Alibaba Group Holding Ltd annual Selling and Marketing Expense history and growth rate from 2014 to 2022.
Alibaba Group Holding Ltd annual Selling and Marketing Expense for 2022 was $15.1B, a 20.3% decline from 2021.
Alibaba Group Holding Ltd annual Selling and Marketing Expense for 2021 was $18.9B, a 51.9% increase from 2020.
Alibaba Group Holding Ltd annual Selling and Marketing Expense for 2020 was $12.4B, a 73.9% increase from 2019.

Selling and Marketing Expense, Annual Data (USD)

Period	Value	YoY Chg	Change %	Start Date	End Date	Report	Filed
2022	$15.1B	-$3.83B	-20.3%	Apr 1, 2022	Mar 31, 2023	20-F	2023-07-21
2021	$18.9B	+$6.46B	+51.9%	Apr 1, 2021	Mar 31, 2022	20-F	2022-07-26
2020	$12.4B	+$5.29B	+73.9%	Apr 1, 2020	Mar 31, 2021	20-F	2021-07-27
2019	$7.16B	+$1.23B	+20.7%	Apr 1, 2019	Mar 31, 2020	6-K	2021-02-02
2018	$5.93B	+$1.58B	+36.2%	Apr 1, 2018	Mar 31, 2019	6-K	2019-11-13
2017	$4.35B	+$1.98B	+83.6%	Apr 1, 2017	Mar 31, 2018	20-F	2018-07-27
2016	$2.37B	+$617M	+35.2%	Apr 1, 2016	Mar 31, 2017	6-K	2017-11-24
2015	$1.75B	+$380M	+27.7%	Apr 1, 2015	Mar 31, 2016	20-F	2016-05-24
2014	$1.37B			Apr 1, 2014	Mar 31, 2015	20-F	2015-06-25

* An asterisk sign (*) next to the value indicates that the value is likely invalid.