GENERAC HOLDINGS INC. (GNRC) Selling and Marketing Expense USD 2010 - 2024

Historical data

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Generac Holdings Inc. quarterly/annual Selling and Marketing Expense history and growth rate from 2010 to 2024.
  • Generac Holdings Inc. Selling and Marketing Expense for the quarter ending March 31, 2024 was $109 M, a 7.84% increase year-over-year.
  • Generac Holdings Inc. Selling and Marketing Expense for the twelve months ending March 31, 2024 was $456 M, a 8.54% decline year-over-year.
  • Generac Holdings Inc. annual Selling and Marketing Expense for 2023 was $448 M, a 9.69% decline from 2022.
  • Generac Holdings Inc. annual Selling and Marketing Expense for 2022 was $496 M, a 55.6% increase from 2021.
  • Generac Holdings Inc. annual Selling and Marketing Expense for 2021 was $319 M, a 29.5% increase from 2020.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Quarterly (USD)
Selling and Marketing Expense, YoY Quarterly Growth (%)
Period TTM Value Value YoY Chg Change % Start Date End Date Report Filed
Q1 2024 $456 M $109 M +$7.9 M +7.84% Jan 1, 2024 Mar 31, 2024 10-Q 2024-05-07
Q4 2023 $448 M $114 M +$6.27 M +5.83% Oct 1, 2023 Dec 31, 2023 10-K 2024-02-21
Q3 2023 $442 M $118 M -$52.5 M -30.8% Jul 1, 2023 Sep 30, 2023 10-Q 2023-11-07
Q2 2023 $494 M $116 M -$4.32 M -3.6% Apr 1, 2023 Jun 30, 2023 10-Q 2023-08-08
Q1 2023 $499 M $101 M +$2.45 M +2.49% Jan 1, 2023 Mar 31, 2023 10-Q 2024-05-07
Q4 2022 $496 M $108 M +$18 M +20.1% Oct 1, 2022 Dec 31, 2022 10-K 2024-02-21
Q3 2022 $478 M $170 M +$88.1 M +107% Jul 1, 2022 Sep 30, 2022 10-Q 2023-11-07
Q2 2022 $390 M $120 M +$41.3 M +52.4% Apr 1, 2022 Jun 30, 2022 10-Q 2023-08-08
Q1 2022 $349 M $98.2 M +$29.8 M +43.6% Jan 1, 2022 Mar 31, 2022 10-Q 2023-05-09
Q4 2021 $319 M $89.6 M +$21.8 M +32.1% Oct 1, 2021 Dec 31, 2021 10-K 2024-02-21
Q3 2021 $297 M $82.2 M +$21.3 M +35% Jul 1, 2021 Sep 30, 2021 10-Q 2022-11-07
Q2 2021 $276 M $78.8 M +$16.3 M +26% Apr 1, 2021 Jun 30, 2021 10-Q 2022-08-08
Q1 2021 $260 M $68.4 M +$13.3 M +24.1% Jan 1, 2021 Mar 31, 2021 10-Q 2022-05-09
Q4 2020 $246 M $67.8 M +$9.08 M +15.5% Oct 1, 2020 Dec 31, 2020 10-K 2023-02-22
Q3 2020 $237 M $60.9 M +$1.55 M +2.6% Jul 1, 2020 Sep 30, 2020 10-Q 2021-11-04
Q2 2020 $236 M $62.5 M +$10.2 M +19.5% Apr 1, 2020 Jun 30, 2020 10-Q 2021-08-03
Q1 2020 $226 M $55.1 M +$7.85 M +16.6% Jan 1, 2020 Mar 31, 2020 10-Q 2021-05-04
Q4 2019 $218 M $58.7 M +$8.72 M +17.4% Oct 1, 2019 Dec 31, 2019 10-K 2022-02-22
Q3 2019 $209 M $59.4 M +$10.4 M +21.2% Jul 1, 2019 Sep 30, 2019 10-Q 2020-11-03
Q2 2019 $199 M $52.3 M +$4.04 M +8.37% Apr 1, 2019 Jun 30, 2019 10-Q 2020-08-04
Q1 2019 $195 M $47.3 M +$2.67 M +5.98% Jan 1, 2019 Mar 31, 2019 10-Q 2020-05-05
Q4 2018 $192 M $50 M +$112 K +0.22% Oct 1, 2018 Dec 31, 2018 10-K 2021-02-23
Q3 2018 $192 M $49 M +$5.52 M +12.7% Jul 1, 2018 Sep 30, 2018 10-Q 2019-11-05
Q2 2018 $186 M $48.3 M +$6.26 M +14.9% Apr 1, 2018 Jun 30, 2018 10-Q 2019-08-06
Q1 2018 $180 M $44.6 M +$5.15 M +13.1% Jan 1, 2018 Mar 31, 2018 10-Q 2019-05-07
Q4 2017 $175 M $49.9 M +$9.11 M +22.3% Oct 1, 2017 Dec 31, 2017 10-K 2020-02-25
Q3 2017 $166 M $43.5 M -$966 K -2.17% Jul 1, 2017 Sep 30, 2017 10-Q 2018-11-06
Q2 2017 $167 M $42 M -$356 K -0.84% Apr 1, 2017 Jun 30, 2017 10-Q 2018-08-07
Q1 2017 $167 M $39.5 M +$2.2 M +5.9% Jan 1, 2017 Mar 31, 2017 10-Q 2018-05-07
Q4 2016 $165 M $40.8 M +$3.87 M +10.5% Oct 1, 2016 Dec 31, 2016 10-K 2019-02-26
Q3 2016 $161 M $44.4 M +$9.71 M +28% Jul 1, 2016 Sep 30, 2016 10-Q 2017-11-06
Q2 2016 $151 M $42.4 M +$13.9 M +48.8% Apr 1, 2016 Jun 30, 2016 10-Q 2017-08-04
Q1 2016 $137 M $37.3 M +$7.14 M +23.7% Jan 1, 2016 Mar 31, 2016 10-Q 2017-05-05
Q4 2015 $130 M $36.9 M +$6.56 M +21.6% Oct 1, 2015 Dec 31, 2015 10-K 2018-02-26
Q3 2015 $124 M $34.7 M +$1.75 M +5.32% Jul 1, 2015 Sep 30, 2015 10-Q 2016-11-04
Q2 2015 $122 M $28.5 M -$641 K -2.2% Apr 1, 2015 Jun 30, 2015 10-Q 2016-08-05
Q1 2015 $123 M $30.1 M +$2.16 M +7.72% Jan 1, 2015 Mar 31, 2015 10-Q 2016-05-06
Q4 2014 $120 M $30.4 M +$5.9 M +24.1% Oct 1, 2014 Dec 31, 2014 10-K 2017-02-24
Q3 2014 $115 M $33 M +$8.67 M +35.7% Jul 1, 2014 Sep 30, 2014 10-Q 2015-11-06
Q2 2014 $106 M $29.1 M +$2.04 M +7.55% Apr 1, 2014 Jun 30, 2014 10-Q 2015-08-07
Q1 2014 $104 M $28 M -$3.71 M -11.7% Jan 1, 2014 Mar 31, 2014 10-Q 2015-05-08
Q4 2013 $108 M $24.5 M -$3.32 M -12% Oct 1, 2013 Dec 31, 2013 10-K 2016-02-26
Q3 2013 $111 M $24.3 M -$2.11 M -8.01% Jul 1, 2013 Sep 30, 2013 10-Q 2014-11-07
Q2 2013 $113 M $27.1 M +$4.95 M +22.4% Apr 1, 2013 Jun 30, 2013 10-Q 2014-08-07
Q1 2013 $108 M $31.7 M +$6.56 M +26.1% Jan 1, 2013 Mar 31, 2013 10-Q 2014-05-08
Q4 2012 $101 M $27.8 M +$2.67 M +10.6% Oct 1, 2012 Dec 31, 2012 10-K 2015-02-27
Q3 2012 $98.8 M $26.4 M +$5.38 M +25.6% Jul 1, 2012 Sep 30, 2012 10-Q 2013-11-05
Q2 2012 $93.4 M $22.1 M +$4.81 M +27.7% Apr 1, 2012 Jun 30, 2012 10-Q 2013-08-07
Q1 2012 $88.6 M $25.1 M +$10.8 M +75.6% Jan 1, 2012 Mar 31, 2012 10-Q 2013-05-07
Q4 2011 $77.8 M $25.1 M Oct 1, 2011 Dec 31, 2011 10-K 2014-03-03
Q3 2011 $21 M +$5.73 M +37.5% Jul 1, 2011 Sep 30, 2011 10-Q/A 2012-11-08
Q2 2011 $17.3 M +$3.51 M +25.4% Apr 1, 2011 Jun 30, 2011 10-Q 2012-08-07
Q1 2011 $14.3 M Jan 1, 2011 Mar 31, 2011 10-Q 2012-05-08
Q3 2010 $15.3 M Jul 1, 2010 Sep 30, 2010 10-Q 2011-11-14
Q2 2010 $13.8 M Apr 1, 2010 Jun 30, 2010 10-Q 2011-08-12
* An asterisk sign (*) next to the value indicates that the value is likely invalid.