ServiceNow, Inc. (NOW) Selling and Marketing Expense USD 2010 - 2023

Historical data

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
ServiceNow, Inc. quarterly/annual Selling and Marketing Expense history and growth rate from 2010 to 2023.
  • ServiceNow, Inc. Selling and Marketing Expense for the quarter ending March 31, 2024 was $923 M, a 12.2% increase year-over-year.
  • ServiceNow, Inc. Selling and Marketing Expense for the twelve months ending March 31, 2024 was $3.4 B, a 14.7% increase year-over-year.
  • ServiceNow, Inc. annual Selling and Marketing Expense for 2023 was $3.3 B, a 17.3% increase from 2022.
  • ServiceNow, Inc. annual Selling and Marketing Expense for 2022 was $2.81 B, a 22.8% increase from 2021.
  • ServiceNow, Inc. annual Selling and Marketing Expense for 2021 was $2.29 B, a 23.6% increase from 2020.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)
Period Value YoY Chg Change % Start Date End Date Report Filed
2023 $3.3 B +$487 M +17.3% Jan 1, 2023 Dec 31, 2023 10-K 2024-01-25
2022 $2.81 B +$522 M +22.8% Jan 1, 2022 Dec 31, 2022 10-K 2024-01-25
2021 $2.29 B +$437 M +23.6% Jan 1, 2021 Dec 31, 2021 10-K 2024-01-25
2020 $1.86 B +$321 M +20.9% Jan 1, 2020 Dec 31, 2020 10-K 2023-01-31
2019 $1.53 B +$331 M +27.5% Jan 1, 2019 Dec 31, 2019 10-K 2022-02-03
2018 $1.2 B +$308 M +34.4% Jan 1, 2018 Dec 31, 2018 10-K 2021-02-12
2017 $895 M +$235 M +35.6% Jan 1, 2017 Dec 31, 2017 10-K 2020-02-20
2016 $660 M +$162 M +32.4% Jan 1, 2016 Dec 31, 2016 10-K 2019-02-27
2015 $498 M +$157 M +46.1% Jan 1, 2015 Dec 31, 2015 10-K 2018-02-28
2014 $341 M +$146 M +74.8% Jan 1, 2014 Dec 31, 2014 10-K 2017-02-28
2013 $195 M +$91.4 M +88% Jan 1, 2013 Dec 31, 2013 10-K 2016-02-25
2012 $104 M +$69.7 M +204% Jan 1, 2012 Dec 31, 2012 10-K 2015-02-27
2011 $34.1 M +$14.8 M +76.5% Jul 1, 2010 Jun 30, 2011 10-K 2014-02-28
2010 $19.3 M Jul 1, 2009 Jun 30, 2010 10-K 2013-03-08
* An asterisk sign (*) next to the value indicates that the value is likely invalid.