Tigran Sinanyan - Aug 5, 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role
CHIEF FINANCIAL OFFICER AND TREASURER
Signature
/s/ Lance Martinez, attorney-in-fact
Stock symbol
MAX
Transactions as of
Aug 5, 2021
Transactions value $
-$89,480
Form type
4
Date filed
8/6/2021, 08:26 PM
Previous filing
Aug 3, 2021
Next filing
Aug 20, 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Sale -$31.6K -1.06K -2.66% $29.78 38.7K Aug 5, 2021 Direct F1, F2
transaction MAX Class A Common Stock Sale -$13.3K -440 -1.14% $30.24 38.3K Aug 5, 2021 Direct F1, F3
transaction MAX Class A Common Stock Sale -$28.3K -960 -2.51% $29.49 37.3K Aug 6, 2021 Direct F1, F4
transaction MAX Class A Common Stock Sale -$16.3K -540 -1.45% $30.18 36.8K Aug 6, 2021 Direct F1, F5
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
F2 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $29.04 to $30.00 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F3 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $30.01 to $30.34 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F4 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $29.07 to $29.95 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F5 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $30.00 to $30.42 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Remarks:

CHIEF FINANCIAL OFFICER AND TREASURER