Tigran Sinanyan - Aug 19, 2021 Form 4 Insider Report for MediaAlpha, Inc. (MAX)

Role
CHIEF FINANCIAL OFFICER AND TREASURER
Signature
/s/ Lance Martinez, attorney-in-fact
Stock symbol
MAX
Transactions as of
Aug 19, 2021
Transactions value $
-$65,963
Form type
4
Date filed
8/20/2021, 08:50 PM
Previous filing
Aug 6, 2021
Next filing
Sep 2, 2021

Transactions Table

Type Sym Class Transaction Value $ Shares Change % * Price $ Shares After Date Ownership Footnotes
transaction MAX Class A Common Stock Sale -$29.8K -1.38K -3.75% $21.63 35.4K Aug 19, 2021 Direct F1, F2
transaction MAX Class A Common Stock Sale -$2.65K -120 -0.34% $22.09 35.3K Aug 19, 2021 Direct F1, F3
transaction MAX Class A Common Stock Sale -$6.51K -300 -0.85% $21.71 35K Aug 20, 2021 Direct F1, F4
transaction MAX Class A Common Stock Sale -$27K -1.2K -3.43% $22.46 33.8K Aug 20, 2021 Direct F1, F5
* An asterisk sign (*) next to the price indicates that the price is likely invalid.

Explanation of Responses:

Id Content
F1 The sales reported on this Form 4 were effected pursuant to a Rule 10b5-1 trading plan previously adopted by the Reporting Person.
F2 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $21.10 to $21.93 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F3 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $22.01 to $22.23 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F4 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $21.50 to $22.18 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.
F5 Reflects the weighted-average sale price for shares sold in multiple transactions at prices ranging from $22.20 to $22.84 per share. The Reporting Person undertakes to provide upon request by the Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.

Remarks:

CHIEF FINANCIAL OFFICER AND TREASURER