SKECHERS USA INC Annual Selling and Marketing Expense in USD from 2010 to 2023

Taxonomy & unit
us-gaap: USD
Description
The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary
Skechers Usa Inc quarterly/annual Selling and Marketing Expense history and growth rate from 2010 to 2023.
  • Skechers Usa Inc Selling and Marketing Expense for the quarter ending June 30, 2024 was $236M, a 26.1% increase year-over-year.
  • Skechers Usa Inc Selling and Marketing Expense for the twelve months ending June 30, 2024 was $754M, a 20.7% increase year-over-year.
  • Skechers Usa Inc annual Selling and Marketing Expense for 2023 was $677M, a 16% increase from 2022.
  • Skechers Usa Inc annual Selling and Marketing Expense for 2022 was $584M, a 16.8% increase from 2021.
  • Skechers Usa Inc annual Selling and Marketing Expense for 2021 was $500M, a 42.1% increase from 2020.
Selling and Marketing Expense, Trailing 12 Months (USD)
Selling and Marketing Expense, Annual (USD)
Selling and Marketing Expense, YoY Annual Growth (%)
Period Value YoY Chg Change % Start Date End Date Report Filed
2023 $677M +$93.3M +16% Jan 1, 2023 Dec 31, 2023 10-K 2024-02-28
2022 $584M +$84.1M +16.8% Jan 1, 2022 Dec 31, 2022 10-K 2024-02-28
2021 $500M +$148M +42.1% Jan 1, 2021 Dec 31, 2021 10-K 2024-02-28
2020 $351M -$18.4M -4.98% Jan 1, 2020 Dec 31, 2020 10-K 2023-02-28
2019 $370M +$19.5M +5.56% Jan 1, 2019 Dec 31, 2019 10-K 2022-02-25
2018 $350M +$23.2M +7.1% Jan 1, 2018 Dec 31, 2018 10-K 2021-02-26
2017 $327M +$70.1M +27.3% Jan 1, 2017 Dec 31, 2017 10-K 2020-02-28
2016 $257M +$21.5M +9.14% Jan 1, 2016 Dec 31, 2016 10-K 2019-03-01
2015 $236M +$54.6M +30.1% Jan 1, 2015 Dec 31, 2015 10-K 2018-03-01
2014 $181M +$27.5M +17.9% Jan 1, 2014 Dec 31, 2014 10-K 2017-03-01
2013 $153M +$18.6M +13.8% Jan 1, 2013 Dec 31, 2013 10-K 2016-02-26
2012 $135M -$17.1M -11.2% Jan 1, 2012 Dec 31, 2012 10-K 2015-02-27
2011 $152M -$34.7M -18.6% Jan 1, 2011 Dec 31, 2011 10-K 2014-02-28
2010 $187M Jan 1, 2010 Dec 31, 2010 10-K 2013-03-01
* An asterisk sign (*) next to the value indicates that the value is likely invalid.