ServiceNow, Inc. (NOW) Selling and Marketing Expense USD 2011 - 2024

Historical data

Taxonomy & unit: us-gaap: USD
Description: The aggregate total amount of expenses directly related to the marketing or selling of products or services.
Summary: ServiceNow, Inc. quarterly/annual Selling and Marketing Expense history and growth rate from 2011 to 2024.
ServiceNow, Inc. Selling and Marketing Expense for the quarter ending March 31, 2024 was $923 M, a 12.2% increase year-over-year.
ServiceNow, Inc. Selling and Marketing Expense for the twelve months ending March 31, 2024 was $3.4 B, a 14.7% increase year-over-year.
ServiceNow, Inc. annual Selling and Marketing Expense for 2023 was $3.3 B, a 17.3% increase from 2022.
ServiceNow, Inc. annual Selling and Marketing Expense for 2022 was $2.81 B, a 22.8% increase from 2021.
ServiceNow, Inc. annual Selling and Marketing Expense for 2021 was $2.29 B, a 23.6% increase from 2020.

Selling and Marketing Expense, Trailing 12 Months (USD)

Selling and Marketing Expense, Quarterly Data (USD)

Period	TTM Value	Value	YoY Chg	Change %	Start Date	End Date	Report	Filed
Q1 2024	$3.4 B	$923 M	+$100 M	+12.2%	Jan 1, 2024	Mar 31, 2024	10-Q	2024-05-06
Q4 2023	$3.3 B	$847 M	+$125 M	+17.3%	Oct 1, 2023	Dec 31, 2023	10-K	2024-01-25
Q3 2023	$3.18 B	$799 M	+$102 M	+14.6%	Jul 1, 2023	Sep 30, 2023	10-Q	2023-10-26
Q2 2023	$3.07 B	$832 M	+$110 M	+15.2%	Apr 1, 2023	Jun 30, 2023	10-Q	2023-07-27
Q1 2023	$2.96 B	$823 M	+$150 M	+22.3%	Jan 1, 2023	Mar 31, 2023	10-Q	2024-05-06
Q4 2022	$2.81 B	$722 M	+$90 M	+14.2%	Oct 1, 2022	Dec 31, 2022	10-K	2024-01-25
Q3 2022	$2.72 B	$697 M	+$118 M	+20.4%	Jul 1, 2022	Sep 30, 2022	10-Q	2023-10-26
Q2 2022	$2.61 B	$722 M	+$165 M	+29.6%	Apr 1, 2022	Jun 30, 2022	10-Q	2023-07-27
Q1 2022	$2.44 B	$673 M	+$149 M	+28.4%	Jan 1, 2022	Mar 31, 2022	10-Q	2023-04-27
Q4 2021	$2.29 B	$632 M	+$98 M	+18.4%	Oct 1, 2021	Dec 31, 2021	10-K	2024-01-25
Q3 2021	$2.19 B	$579 M	+$125 M	+27.5%	Jul 1, 2021	Sep 30, 2021	10-Q	2022-10-27
Q2 2021	$2.07 B	$557 M	+$131 M	+30.8%	Apr 1, 2021	Jun 30, 2021	10-Q	2022-07-28
Q1 2021	$1.94 B	$524 M	+$83 M	+18.8%	Jan 1, 2021	Mar 31, 2021	10-Q	2022-04-28
Q4 2020	$1.86 B	$534 M	+$118 M	+28.5%	Oct 1, 2020	Dec 31, 2020	10-K	2023-01-31
Q3 2020	$1.74 B	$454 M	+$91 M	+25.1%	Jul 1, 2020	Sep 30, 2020	10-Q	2021-10-28
Q2 2020	$1.65 B	$426 M	+$32.1 M	+8.15%	Apr 1, 2020	Jun 30, 2020	10-Q	2021-07-29
Q1 2020	$1.61 B	$441 M	+$79.6 M	+22%	Jan 1, 2020	Mar 31, 2020	10-Q	2021-04-29
Q4 2019	$1.53 B	$416 M	+$96.6 M	+30.3%	Oct 1, 2019	Dec 31, 2019	10-K	2022-02-03
Q3 2019	$1.44 B	$363 M	+$73.7 M	+25.5%	Jul 1, 2019	Sep 30, 2019	10-Q	2020-10-29
Q2 2019	$1.36 B	$394 M	+$83 M	+26.7%	Apr 1, 2019	Jun 30, 2019	10-Q	2020-07-30
Q1 2019	$1.28 B	$361 M	+$77.7 M	+27.4%	Jan 1, 2019	Mar 31, 2019	10-Q	2020-04-30
Q4 2018	$1.2 B	$319 M	+$68.2 M	+27.2%	Oct 1, 2018	Dec 31, 2018	10-K	2021-02-12
Q3 2018	$1.13 B	$289 M	+$71.5 M	+32.8%	Jul 1, 2018	Sep 30, 2018	10-Q	2019-10-25
Q2 2018	$1.06 B	$311 M	+$88.5 M	+39.8%	Apr 1, 2018	Jun 30, 2018	10-Q	2019-08-06
Q1 2018	$975 M	$284 M	+$80 M	+39.2%	Jan 1, 2018	Mar 31, 2018	10-Q	2019-05-03
Q4 2017	$895 M	$251 M	+$103 M	+69.2%	Oct 1, 2017	Dec 31, 2017	10-K	2020-02-20
Q3 2017	$792 M	$218 M	+$51.4 M	+30.9%	Jul 1, 2017	Sep 30, 2017	10-Q	2018-11-07
Q2 2017	$741 M	$222 M	+$35.9 M	+19.2%	Apr 1, 2017	Jun 30, 2017	10-Q	2018-08-08
Q1 2017	$705 M	$204 M	+$45.1 M	+28.5%	Jan 1, 2017	Mar 31, 2017	10-Q	2018-05-08
Q4 2016	$660 M	$148 M	+$14.5 M	+10.8%	Oct 1, 2016	Dec 31, 2016	10-K	2019-02-27
Q3 2016	$646 M	$166 M	+$48.6 M	+41.2%	Jul 1, 2016	Sep 30, 2016	10-Q	2017-11-06
Q2 2016	$597 M	$187 M	+$49.9 M	+36.6%	Apr 1, 2016	Jun 30, 2016	10-Q	2017-08-08
Q1 2016	$547 M	$159 M	+$48.6 M	+44.1%	Jan 1, 2016	Mar 31, 2016	10-Q	2017-05-05
Q4 2015	$498 M	$134 M	+$38.1 M	+39.8%	Oct 1, 2015	Dec 31, 2015	10-K	2018-02-28
Q3 2015	$460 M	$118 M	+$33.9 M	+40.4%	Jul 1, 2015	Sep 30, 2015	10-Q	2016-11-04
Q2 2015	$426 M	$137 M	+$44.6 M	+48.6%	Apr 1, 2015	Jun 30, 2015	10-Q	2016-08-03
Q1 2015	$382 M	$110 M	+$40.6 M	+58.5%	Jan 1, 2015	Mar 31, 2015	10-Q	2016-05-06
Q4 2014	$341 M	$95.8 M	+$38.4 M	+67%	Oct 1, 2014	Dec 31, 2014	10-K	2017-02-28
Q3 2014	$303 M	$84 M	+$36.7 M	+77.5%	Jul 1, 2014	Sep 30, 2014	10-Q	2015-11-04
Q2 2014	$266 M	$91.9 M	+$39.6 M	+75.8%	Apr 1, 2014	Jun 30, 2014	10-Q	2015-08-06
Q1 2014	$226 M	$69.4 M	+$31.2 M	+81.6%	Jan 1, 2014	Mar 31, 2014	10-Q	2015-05-07
Q4 2013	$195 M	$57.3 M	+$27.9 M	+94.5%	Oct 1, 2013	Dec 31, 2013	10-K	2016-02-25
Q3 2013	$167 M	$47.3 M	+$19.2 M	+68.2%	Jul 1, 2013	Sep 30, 2013	10-Q	2014-11-05
Q2 2013	$148 M	$52.3 M	+$25.4 M	+94.3%	Apr 1, 2013	Jun 30, 2013	10-Q	2014-08-07
Q1 2013	$123 M	$38.2 M	+$18.9 M	+98%	Jan 1, 2013	Mar 31, 2013	10-Q	2014-05-07
Q4 2012	$104 M	$29.5 M			Oct 1, 2012	Dec 31, 2012	10-K	2015-02-27
Q3 2012		$28.1 M	+$14.2 M	+101%	Jul 1, 2012	Sep 30, 2012	10-Q	2013-11-04
Q2 2012		$26.9 M	+$14.8 M	+123%	Apr 1, 2012	Jun 30, 2012	10-Q	2013-08-07
Q1 2012		$19.3 M			Jan 1, 2012	Mar 31, 2012	10-Q	2013-05-08
Q3 2011		$14 M			Jul 1, 2011	Sep 30, 2011	10-Q	2012-10-31
Q2 2011		$12.1 M			Apr 1, 2011	Jun 30, 2011	10-Q	2012-08-10

* An asterisk sign (*) next to the value indicates that the value is likely invalid.